Senses Attributed by Entrepreneurs to Creative and Intrapreneurship Training

Abstract

Higher education has been impacted by multiple factors, which have boosted the demands for competencies for higher educationgraduates. Said graduates must exhibit a profile that gives them relevance, quality, and better opportunities for insertion into the productive apparatus and at the same time become agents of change in their environment. Given the increasing difficulties for university graduates to access decent employment, entrepreneurship emerges as an option to meet needs that have remained silent. More specifically, intrapreneurship opens alternatives to venture into the entrepreneurial ecosystem from within a company or organization, generating space to increase visibility and showcase talent, constituting a key factor for the development of entrepreneurial creativity. In thatorder, I seek to understand the meanings attributed to intrapreneurship and creative training. The scope includes two successful entrepreneurs and two academic managers. The results show the qualitative value given to intrapreneurship and creative training. While specifically intrapreneurship in the global context has remained there for years, however, in the province of Sánchez Ramírez it is emerging as the strategy followed by entrepreneurs who come from families with little or no business roots to after inserting themselves into the productive apparatus contribute to the development of the organization and create a social image. In addition, creative training from theuniversity fulfills a social function by increasing skills and, therefore, the possibilities of labor insertion, since it favors the interactions ofteachers, students, and the productive apparatus, facilitating feedback and pertinent training of the graduate to be an entrepreneur.

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